Trump Merchandise Stores Close Across the Country as Sales Drop

At least four retail locations specializing in Donald Trump merchandise have closed their doors this year. The closures reflect a sharp decline in consumer demand for political memorabilia as the president enters the final months of his second and final term. Store owners cite falling approval ratings and a saturated market as primary drivers for the recent shutdowns.

The MAGA Mall, an online retailer and wholesaler based in Bensalem, Pennsylvania, reported that sales of political gear are down by 30 percent compared to a presidential election year. This drop in revenue follows a period where the brand’s online presence remained active even after its physical location in Bensalem announced its closure earlier in the year. Wes Alker, a retired auto mechanic and former supporter, visited the Bensalem store during its final weeks to purchase discounted items. He bought caps and pool floats, noting that the merchandise is no longer a viable business model for many entrepreneurs.

In Tennessee, Bill Hays closed his Trump super store near Knoxville in September. Hays, 80, opened the location in April 2024 and experienced high initial traffic. On one day during the opening months, a line of 80 people extended out the door, and monthly sales reached $200,000. By the time the store shut down, those figures had fallen to $20,000 per month. Hays attributed the decline to unpopular policies, including government staff cuts, and observed that fewer customers were wearing the new merchandise in public.

Hays noted that buyers increasingly requested bags rather than displaying the gear immediately. He stated that many customers felt their role in promoting the campaign was complete after the inauguration. Hays retains one remaining location in Gatlinburg, Tennessee. He is currently evaluating that store’s performance based on holiday sales before making a final decision on its future.

Ron Solomon, president of the MAGA Mall, estimates that approximately 20 stores specializing in Trump merchandise remain in operation nationwide. He described the current market adjustment as a natural progression. Solomon noted that retailers are diversifying their inventory to include general patriotic products, such as hats with the phrase “We the People,” to reduce reliance on the Trump brand alone.

In Myrtle Beach, South Carolina, Rick Kligman operates two stores and is working to clear out older inventory. He has created grab bags containing $40 worth of merchandise that he sells for $9.99. Kligman, 69, expressed concern that the upcoming midterm elections could further impact casual buyers. He fears that a potential Democratic victory in both chambers of Congress could reduce the likelihood of selling remaining stock.

Retailers are preparing for the eventual end of Trump’s time on the national stage. Given term limits and the president’s age, business owners anticipate a gradual fade in the merchandise sector unless a family member continues the brand’s prominence. The current closures mark a shift from the rapid expansion seen during the 2016 and 2024 campaign cycles.