Bourbon brand: $20 refund for fans

A Kentucky distiller has launched a program to return money to sports fans.

Green River Distilling Co. announced the Bullsh!t Refund, which gives participants $20 for specific live event costs. The offer runs from November 6 to November 20. Fans must upload receipts showing at least $20 in eligible purchases to greenriverwhiskey.com/bsrefund. Approved users receive the payment via Venmo. Buying Green River whiskey is not a requirement for the refund.

The promotion targets the rising cost of attending sporting events. According to the U.S. Bureau of Labor Statistics, admission prices for sporting events rose 123% between 2000 and 2025. During the same period, overall consumer prices increased by 87%. The statistics cover ticket costs and exclude parking, food, and merchandise. Jim Lake, the VP of Marketing for Green River, noted that fans already have enough to complain about without the price of parking making the list. He said the company makes good bourbon at an honest price and felt helping with the rest of game day was overdue.

The program includes a digital tool called the Bullsh!t Detector. This feature provides a playful look at the total cost of a fan's game day experience. The initiative extends beyond football to include other eligible live events. Lake described the refund as the beginning of a larger effort to address game day costs. He said fans can expect more from the Green River playbook as tailgate season continues.

Specific terms govern the program. One refund is allowed per person while funds last. Alcohol and other excluded items do not count toward the $20 purchase minimum. Eligibility requirements and exclusions apply to all submissions. The website lists the full program terms for participants.

Green River Distilling Co. is part of Lofted Spirits, one of the largest American whiskey distillers in the U.S. The company traces its history to 1885. Its Wheated Bourbon was named Best Overall Bourbon in 2025 by the New York World Spirits Competition. The brand focuses on delivering bourbon at a value price point while maintaining a smooth taste profile.